Harrods
During Europe’s top sleep event for global hotel design, I collaborated with world-leading luxury department store Harrods to produce a sleep set answering the theme Wondertale - a German reference to the genre of fairy tales.
Working alongside their design team The Studio (now known as Harrods Interiors) I designed and created bespoke images that were then printed on large-scale textiles. The main images brought forth for this commission were:
Working alongside their design team The Studio (now known as Harrods Interiors) I designed and created bespoke images that were then printed on large-scale textiles. The main images brought forth for this commission were:
We approached Jo to help us develop our visual concept for THE STUDIO at Harrods Sleep Set competition room.
I was aware of Jo's incredible photography through a mutual friend and believed that her aesthetic was perfect for our 'Wonder Tale' room where the theme was a modern take on the fairy tale.
Jo brought her unique vision and aesthetic along with great enthusiasm to every meeting which truly allowed us to really push our narrative and deliver a final product that way exceeded our expectation.
Her commitment and dedication to the project was second to none, delivering a suite of incredible themes and images which whilst complementing the overall scheme stood out on their own as beautiful works of art.
I look forward to hopefully working with Jo again in the non to distant future!
Mathew Dalby - Ex Creative Director of THE STUDIO at Harrods
